In this interactive session, David Stupar draws on over 20 years of experience in technology, customer experience and customer success to introduce the key principles that help businesses retain and grow their recurring revenue. Attendees will gain insight into how proactive engagement, success measurement, and value communication all contribute to customer loyalty and predictable income. The session will lightly touch on core areas — including journey mapping, customer health scoring, data-driven decision making, and expansion strategies — offering practical takeaways and a preview of the deeper frameworks to help implement and embed these practices in day to day operations.